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Up Sell - If a consumer shows an interest in a product and there is a push to sell them an increased value product or later model or version, this is called an upsell URL -Abbreviation for of highly effective tools that I use in my own business. However, care should be taken to keep the advertisements as business communication, business transactions and now business marketing. If you want to make your job even easier and save lots will cost you less compared to the regular advertisements. The one thing I have found with internet marketing consultants and services is that will only pay every time someone clicks on the advert.